Peaceful Soul
ONE SHOW FINALIST, FEATURED IN ARCHIVE PUBLICATION
Amanjiwo (Peaceful Soul) in Central Java draws design inspiration from the surrounding historic Buddhist temples. Because the resort brings the region’s unique culture and centuries-old temples to guests, we carried the same message through the advertising. We created a campaign inspired by Zen philosophy and traditional Zen painting.
Logo (Inspired by an old Chinese seal)
River representing ongoing life and moving spirit
Tree representing cycle of birth, growth and change
Mountain representing universe, and a source of unity
Aman Spa
Spa package: a selection of the best traditional teas from the region, a variety of handmade sweets, and soothing candles for guests as a takeaway piece.
Zen painting inspiration behind the campaign
